Absolutely not. E-mail marketing is actually one of the most effective ways to reach your audience. Everyone visiting your website has an e-mail that they check multiple times a day. When it comes to driving traffic and user engagement, e-mail marketing trumps all social media platforms (Facebook, Twitter, Instagram, etc.).
Emails are more personal – When you send an e-mail, it lands directly into your audience’s inbox. You don’t need to worry about all the factors that go into search ranking, SEO, etc. It’s completely different than a post on any social media platform which is meant for the public and anyone who stumbles across your page (cross your fingers and hope that they do).
E-mails are targeted – People who receive your e-mails have signed up/subscribed to your list because they are interested in your website and content. This is one of the main reasons why e-mail marketing drives more traffic and user engagement.
To start, you’ll need to choose an e-mail marketing tool that works for you. We strongly suggest using Mailchimp which is one of the most popular e-mail marketing solutions out there. It’s free with additional features that can be purchased. It took us about 20 minutes to set up an account, create a e-mail list, and design a sign up form. Once this is created, you’ll be provided with a link that you can paste anywhere on your website.