the blog

Our Journey

Easiest Way to Start Selling on Amazon

January 23, 2016

To come up with the easiest way to start selling on Amazon, we had to think about what would help people before step 1: choosing your first product to sell on Amazon. This step can and will drive you crazy. It took us 2-3 months and lots of samples to finally stop searching and take the leap but it wasn’t the only thing on our mind. There are lots of unknowns that will delay or stop you from selling on Amazon.

Those unknowns are:

  1. How difficult will it be to actually list my product and start selling?
  2. How does seller central work?
  3. What are the actual fees that I’ll be charged?
  4. What are Amazon’s policies?
  5. How many people ACTUALLY shop on Amazon?

The list goes on and we’ve noticed that these unknowns will lead to most people never launching their first product or taking forever to do so. So how can you remove some of those unknowns/fears and ease your way into becoming a private label amazon seller? The answer is RETAIL ARBITRAGE.

What is Retail Arbitrage?IMG_0156

Retail Arbitrage is simply buying low and selling high (flipping products). This doesn’t require finding suppliers, placing large quantity orders, creating a brand, creating your own packaging, making your own listing, taking your own photos and most importantly optimizing your listing. You simply go shopping at stores known to have deep clearances and sales like Walmart, Big Lots, Target, TJ Maxx, Thrift Shops and anywhere you can think of. Find products that are deeply discounted and cost way less than what it is selling on Amazon for. You’ll be using the listing that is already present on Amazon which already has a rank, reviews, photos, descriptions, etc.

Here’s how you can start:

  1. Start a free Amazon seller account (non-professional)
  2. Download the Amazon seller app on
  3. Scan any item
  4. Look at the metrics (Selling price, fees, sales rank, reviews)
  5. Do the math

I would suggest starting off with a few items that you ship yourself. After you get the hang of it and a feel for how to judge a product, then you can do larger quantities and utilize Amazon’s fulfillment system. To do this, you will need to:

  1. Print and label each item with Amazon’s FNSKU label
  2. Package all the items into a larger box
  3. Create a FBA shipment to Amazon
  4. Ship items to Amazon (take advantage of their deeply discounted rates)

From here on, Amazon FBA will handle all your shipping and you can stop making trips to the post office for each item you sell.

Retail arbitrage is a full time business for many people and some never even bother to create a private label business. Since it isn’t very passive and requires constant shopping, scanning and calculating, we suggest using it as a stepping stone to gain a better understanding of Amazon’s seller platform, policies, fees and etc. Once you’ve accomplished this, you’ll have most of your unknowns/fears out of the way and you can start building your private label Amazon FBA business with confidence.