I’ve been away for quiet some time and apologize for not updating you all. I spent the past few months launching my Amazon business, traveling to visit family and celebrating the holidays. I am happy to say that our Amazon FBA businesses are up and running and we have lots to share!
Launch date was November 2nd and the first thing I did was contact all my close friends and family to purchase the item and leave a review. This process took a few weeks and was a lot harder then expected. Here’s what I did to accomplish this:
I set up an auto campaign with the daily budget of $25 with a default bid at .75 cents.
These 2 things took about 3 weeks to start working for me. I noticed my BSR improving everyday as well as my rank in the specific keyword that I chose. I went from page who knows to page 2. Sales continued to grow with the combination of the shopping season and holidays.
Sales spiked during Black Friday and continued to improve afterwards. I started worrying about my inventory and whether my next shipment would get there in time so I increased my price from $17.99 to $19.99 to$ 21.99 to $22.99 to $24.99 to $29.99 to $38.99 to $99.99. Surprisingly, people kept buying the item until I had 1 left which was priced at $99.99. Luckily, my inventory arrived 1 day later and I was back in business. Shortly after, I ran out of stock again for about 1 week.
Overall, I would consider this launch a huge success. We were able to do around 12k in sales in about 2 months. Most coming from 1 month (December). This info is definitely skewed due to the holidays but we just got back in stock and sold 20 units the first day! Stay tuned for more updates!